Voice Direction | TooSixMG

Soft watercolor and gouache illustration, hand-painted digital art, visible brushwork and impasto texture, warm muted palette with light, mid, and dark warm tones for depth, amber and dusty cream base with one deliberate saturated accent color, single warm interior light source, quiet contemplative atmosphere, illustrated never photorealistic, analog grain, 16:9. A voice actor stands inside a recording booth in front of a large microphone, holding a bright red apple up near their face as the accent color, comically confused raised-eyebrow expression, mouth slightly open as if mid-question. Acoustic foam panels softly visible in background. No text, no logos.

We Once Got Told to "Sound Like You're Eating an Apple Deliciously." Here's What That Taught Us About Voice Briefs

What does "sound natural" actually mean? We break down a real Audi recording session that went sideways over vague direction — and the questions every brand should ask before writing a voice brief, especially when casting across multiple languages.

Marlene Gmeiner

3 days ago6 min read